Marina Iorio - Official Web Site

www.marinaiorio.com

Italiano English     


    “Massimo sforzo Minimo rendimento”    
    “Maximum Effort
Minimum Outputs“
   
         
“La caccia” “Ti raggiungo” “L’Appuntamento” “Formula Uno” “Uomo perché corri?"
“The hunt” “I reach you” The appointment” “Road- race” “Men why are you running”

Interactive panels from computer video

Interactive multimedial exhibition project: Maximum Effort - Minimum Outputs


A basic low, which rules both animals and physic system on the Earth, can be synthetized as :
Minimum effort Maximum output. In "the hunt” the lions will not attach the gazelle, untill the distance between them, will be as short as to give him a possibility to catch her. In “I reach you” the projectile, based on the initial energy , will go as far as possible.
However if we observe the way in which life is organized under high stress level situtions, as it is, for example, the human life in metropolis, or the life under continuous advertisement of new (and unnecessary) needs, we will found more and more people applying compulsive behaviours of Maximum efforts for Minimum outputs. In “Road-race” a driver, closed in a caotic traffic situation, will increase the speed, paying no attention to people and consuming petrol and motor, without to get any advantage out of it.
All these behaviours further increase society stress level as a self-destructive loop.
The project show is aimed to recall the attention of people on such behaviours, through pleasant/ ironical images and interactive media.


 

© Marina Iorio 2005